79% of online shoppers spend 50% of their shopping time researching products online.
(Source: HubSpot) 77% of Internet users read blogs. (Source: The West Program) Adding a blog to your website will attract that 77% and more customers. Having a blog can sure be a lot of work but it creates a hub of information for your brand. It improves search engine rank, reach, and collaboration opportunities. Let’s look at a list of things of how a good blog effectively maximizes your online digital footprint.
It defines your brand identity.
It increases Search Engine Optimization.
It provides you a platform to share personal brand story.
It is a home base for your social media.
It helps in lead generation.
The question of the day is: How much blogging is good?
Our clients often ask us how much blogging is enough. What is the “magic number” of times per week or month should you post new blog content?
There’s no “one size fits all” approach to blogging, and what’s important is that you find a CONTENT PLAN.
With that being said, don’t blog because your competitors are doing it. If the blog doesn’t communicate something useful to your audience it is a waste of your time. Ask yourself these questions before blogging; Does it provide the readers valuable information about your brand? Is it too informal and boring? Does it have a call to action?
Tell your brand’s authentic story through your blog. Customer’s testimonial are important piece of content for your blog. Because they are candid. They’re not made up by the marketers trying to promote their brand. They’re the words of people just like you.
So just start blogging already!
Want to create some awesome blogs? Let us help you create a strategy that works for you. Connect with us on [email protected]